Document Type : Research Paper
Authors
1 Department of Tourism Management, Management and Accounting Faculty, Allameh Tabataba'i university, Tehran, Iran
2 Department of Tourism Management, Management and Accounting Faculty, Allameh Tabataba'i university, Tehran, Iran
3 Department of Business Management, Management and Accounting Faculty, Allameh Tabataba'i university, Tehran, Iran
Abstract
Research conducted in the field of export performance and variables affecting it indicates importance of this issue for researchers, managers, and policymakers. The purpose of this research is to explain six variables (environment, competitive advantage, export strategies, market orientation, innovation, and export commitment) affecting export performance in Iran. In this research, a meta-analysis approach has been used to achieve a more comprehensive understanding of the factors affecting export performance. This research is a documentary research type and its statistical population consists of research conducted in the field of export performance inside and outside the country. By searching various domestic and foreign databases and filtering the articles, finally 40 articles were entered into meta-analysis process and effect size of each variable was calculated in the CMA2 software. According to results obtained, environment with an effect size of 0.556, competitive advantage with an effect size of 0.397, export strategies with an effect size of 0.422, market orientation with an effect size of 0.765, innovation with an effect size of 0.576 and export commitment with an effect size of 0.310 have an effect on export performance.
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