An Analysis of the Relation between Semiotics and Development within the Framework of Institutionalism
Volume 20, Issue 77, Summer 2020, Pages 136-189
https://doi.org/10.22054/joer.2020.12081
Farshad Momeni, Hamid Padash, Amir Khadem Alizadeh, Ramineh Soleimanzadeh
Abstract Semiotics is the process of studying signs. The study of the relationship between semiotics and other sciences is a relatively new topic in the scientific world. Discovering this relationship can be the goal of various research, including this one. This study, by adopting a semiotic approach, examines development within the framework of institutionalism. This research shows that there is a link between semiotics and the institutional approach of development in several ways. First, the market is a contractual phenomenon and is influenced by the preferences and values of individuals. Second, the state is an institution that can be analyzed using semiotic analysis. Third, consumption and value of goods depend on how they use signs. Fourth, production is a semiotic behavior. Fifth, the rational behavior of actors has a logical and semiotic meaning. Finally, the system of values and norms that shape the behavior of individuals is a subject of cultural semiotics.